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Social Media Trends and Peer Pressure Contributing to Dangerous Drug Misuse Among Youth

by Ella

Social media challenges and peer pressure are combining to create dangerous situations for young people, particularly when it comes to the misuse of nonprescription medications.

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In recent years, video clips circulating on social media have featured individuals misusing over-the-counter (OTC) medications, with some even encouraging viewers to imitate the behavior. These challenges, often targeting teenagers and young adults, pose significant health risks and have even led to fatalities.

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The Risk of OTC Drug Abuse

OTC drugs, which are easily accessible in many households, can be particularly dangerous when abused. These drugs, while generally safe when used correctly, can cause serious harm if misused or taken in excessive amounts.

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One alarming trend involved a challenge where participants were encouraged to cook chicken in NyQuil, a popular OTC cold and cough medicine containing acetaminophen, dextromethorphan, and doxylamine. The idea behind this challenge was to ingest the medicine by eating the cooked chicken. While the concept may seem absurd, it is incredibly dangerous. Heating the medication can concentrate the active ingredients, altering the drug’s intended properties. Moreover, inhaling the vapors from the cooking process could result in the body absorbing dangerously high levels of the medication, potentially harming the lungs and leading to an overdose without the individual even realizing it.

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Another dangerous trend earlier this year saw young people taking large doses of diphenhydramine, an antihistamine found in common OTC products such as Benadryl, to induce hallucinations. This challenge led to several hospitalizations, and in some cases, deaths. The U.S. Food and Drug Administration (FDA) issued a warning following reports of teenagers needing emergency care after participating in this trend.

What Parents Can Do to Protect Their Children

To protect children from falling victim to such harmful social media challenges, parents can take proactive steps. First and foremost, both OTC and prescription medications should be kept out of reach and locked up securely to prevent accidental misuse or overdose.

Parents should also take time to have open discussions with their children about the dangers of misusing drugs, including OTC medications. It is crucial for kids to understand that overdose risks exist with both prescription and nonprescription drugs.

If you suspect that your child has taken too much medication and is experiencing symptoms like hallucinations, unresponsiveness, difficulty breathing, seizures, or collapse, seek immediate medical help. Call 911 or contact Poison Control at 1-800-222-1222 for urgent assistance.

Safe Use of OTC Medications

Regardless of social media challenges, it is essential that OTC medications are used only as directed. Always refer to the Drug Facts Label for important information on dosage, who should or shouldn’t take the medication, and any potential side effects. The label provides easy-to-follow instructions designed to ensure safe and effective use.

If you have concerns or questions about any medications, including OTC drugs, reach out to your healthcare provider, pharmacist, or the FDA’s Division of Drug Information (DDI). DDI pharmacists are available by email at [email protected] or by phone at 1-855-543-DRUG (3784) and 301-796-3400 to provide guidance and help ensure the safety of your family.

By staying informed and vigilant, we can protect children from the growing dangers of social media-driven drug misuse.

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