Coherent Market Insights projects a 14.5% CAGR
Coherent Market Insights has recently released a report titled “Women Health App Market, By Type (Fitness & Nutrition, Menstrual Health, Pregnancy Tracking & Postpartum Care, Menopause, Disease Management, and Others): Global Size & Share Analysis – Growth Trends and Forecasts (2023 – 2030).” According to the report, the global Women Health App industry, valued at $3,591.3 million in 2022, is poised to reach an impressive $9,265.9 million by 2030, registering a substantial Compound Annual Growth Rate (CAGR) of 14.5% from 2023 to 2030.
The Women’s Health Apps market is experiencing remarkable growth driven by the increasing awareness of women’s health issues. These digital applications are tailored to address specific health and wellness needs unique to women, encompassing areas such as pregnancy, reproductive health, menopause, menstrual cycle tracking, and overall well-being. The convenience and accessibility of these apps have made them increasingly popular, particularly in response to evolving lifestyle patterns.
Key Trends and Analysis of the Global Women Health App Market
The surging trend of digitalization, fueled by widespread smartphone usage and increased internet penetration, plays a pivotal role in the expansion of the women’s health app market. The International Telecommunication Union reports that approximately 66% of the world’s population, equivalent to 5.3 billion individuals, were using the Internet in 2022. Additionally, mobile phone ownership extends to three-quarters of the population aged 10 years and over.
Market Drivers
The growing incidence of maternal mortality is a significant factor propelling market growth. In 2021, the Centers for Disease Control and Prevention (CDC) recorded approximately 1,205 maternal deaths in the U.S., compared to 861 in 2020 and 754 in 2019. The maternal mortality rate for 2021 stood at 32.9 deaths per 100,000 live births, a substantial increase from previous years.
Furthermore, the increasing geriatric population is contributing to the market’s growth. This demographic shift leads to a higher prevalence of diseases related to reproductive health, such as menopause and other medical conditions. According to the National Library of Medicine, the global female population aged 60 and over is expected to reach 11% by the year 2000, with 604 million elderly women by 2025, 70% of whom will reside in developing countries.
Market Restraints
However, concerns over data security and privacy pose a significant challenge to market growth. Additionally, limited awareness of these apps in developing regions is expected to hinder their market penetration.
Market Opportunities
Despite these challenges, ongoing technological advancements and the introduction of new products present promising opportunities. In May 2023, Glow and BuySellAds announced a Co-Registration Program designed to provide advertisers with high-quality leads and secure opted-in user data directly to their CRM.
Key Market Takeaways
The global women’s health app market is expected to exhibit a CAGR of 14.5% during the forecast period, driven by increasing women’s health awareness, smartphone and internet penetration, and technological advancements.
Within this market, the menstrual health segment is expected to hold a dominant position, driven by growing focus and awareness among women.
Geographically, North America is projected to maintain a dominant position due to rising maternal mortality rates and favorable government policies.
Key players in the global women’s health app market include Clue, Fitbit, Inc., Withings, Google Inc., Glow, Inc., Apple Inc., and Flo Health, Inc., among others.
Detailed Segmentation:
Global Women Health App Market, By Type:
Fitness & Nutrition
Menstrual Health
Pregnancy Tracking & Postpartum Care
Menopause
Disease Management
Others
Global Women Health App Market, By Region:
North America
U.S.
Canada
Europe
Germany
Italy
U.K.
France
Spain
Russia
Rest of Europe
Asia Pacific
China
Japan
Australia
India
ASEAN
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Argentina
Rest of Latin America
Middle East & Africa
GCC Countries
Israel
South Africa
Rest of Middle East & Africa
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